The Natural Herbal Cosmetics Industry


          The natural herbal cosmetics market in Europe is growing rapidly with a market value of 94.13 billion US dollars in 2015. Germany has the largest market share at 15.89 billion US dollars, followed by the French at 13.94 billion US dollars with Italy third at 12.10 billion.

          An analysis by Coherent Market Insights in 2016 identified the Asia-Pacific region as holding the largest market share in global herbal beauty products, both in value and volume, with growth driven by increasing cosmetic and personal care products consumption. Data from the US Department of Commerce, International Trade Administration indicated that in 2014, Japan consumed personal care products at a rate of 174 US dollars per person per annum with Korea next at 171 US dollars.
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