Cosmetics or beauty and personal care are one of the important businesses in Thailand, which are not only have high market values but are also on a rising trend. Specifically, Beauty and Personal Care is one of the fastest growing consumer goods, growing well above the country’s GDP at 7.6% per year between 2013 - 2018. In 2018, domestic market value reaches 180.2 billion baht, increases 7.3% from 2017. Breaking down into categories: 47% is skincare, 18% is hair treatment and 16% is makeup.