The cosmetics industry in Thailand continues to demonstrate a trend of continuous growth following the COVID-19 crisis. This trajectory is driven by the recovery of domestic purchasing power, the return of foreign tourists, and the structure of modern distribution channels that facilitate easier access to products. Specifically, the Skincare, Makeup, Haircare, and Fragrance categories showed clear value growth throughout 2023–2024 (B.E. 2566–2567), while overall exports continued to expand favorably within Asian markets.
          2026–2027 Overview: The domestic market value is expected to grow by an average of approximately 2% per year. This is supported by exports (especially to CLMV), spending stimulus measures, domestic investment, and signs of global economic recovery. Risks include the Thai economic slowdown, high household debt, trade barriers, and currency fluctuations. Opportunities for Thai Operators: Selecting high-quality, price-competitive OEM/ODM production; diversifying into Dermo-cosmetics, Sunscreen, and Anti-aging lines; and developing labeling/claims that are fully compliant with the law.